Ubisoft is one of the largest video game companies in the world, and has created popular franchise games like Assassin’s Creed, Far Cry, and For Honor. This week’s Q2 earnings call featured blockchain as a major topic.
Yves Guillemot, CEO of French firm, reported a 15% increase of unique active players in the first quarter of 2019 compared to 2020. He also noted that Assassin’s Creed Valhalla is now the second most profitable game of its history.
Despite notable advances in the space, such as the funding by Animoca Brands of The Sandbox, an Ethereum-based metaverse game — Guillemot said that the platform is still in early-stage research.
Ubisoft was a validator node on Tezos in April. In July, Ubisoft was a channel operator on Aleph.im and in July, Ubisoft joined Blockchain Game Alliance. This alliance encourages the adoption of these two sectors.
Frederick Duguet (chief financial officer at Ubisoft) spoke highly about the potential impact blockchain technology could make on the gaming industry.
“Blockchain will allow more play-to earn that will enable players to actually earn content and own content. We think it will grow the industry quite a bit.” We have been working with many small companies that are using blockchain. Now we know a lot about how it can affect the industry and want to be one.
Related: Aleph.im is now a core channel node operator for Ubisoft, a gaming giant
Valve, a fellow gaming company, was recently featured in mainstream media after it made an unpopular announcement that it would ban all crypto, token and nonfungible token (NFT), games and content from Steam Marketplace. This was in response to its belief that these assets have no intrinsic worth.
Fight for the Future, a digital advocacy group supported by the Blockchain Game Alliance and Enjin, published an open letter asking the corporation to reconsider its decision. It stated that NFTs and decentralized autonomous organisations (DAOs), can promote the development of “decentralized, democratic, interactive and player-focused systems.”