Ticketmaster scouts productization of enterprise NFTs beyond ticketing

A new job advertisement by America’s largest ticketing company, Ticketmaster, reveals widespread interest in exploring new revenue streams with nonfungible tokens.

The NFT ecosystem has been in the spotlight for two years thanks to artists, musicians, and the sports industry. NFT served its purpose of being a powerful tool for fan engagement. However, the majority of the public jumped on the hype train to make money by reselling collectibles on the secondary market.

Entrepreneurs and companies are now looking for other uses than collectibles as the NFT hype slows down in mid-2022. Deloitte, a Big 4 accounting firm, conducted a study in May 2022 that highlighted the potential of crypto ecosystems to create new markets for the sport industry.

“We could see fractional ownership in season tickets and suites, and a reinvention to the ticket resale system.”

Ticketmaster has posted a job for a product manager in NFT ticketing tooling. This job reveals the company’s intention to launch NFT-based enterprise products across all content categories, including music and sports.

Ticketmaster has posted a job posting for a NFT product manager. Source: LinkedIn

Ticketmaster, a new role based out of New York, aims to assist in the productization and complementing the newly launched NFT marketplace.

Related: Binance enters NFT ticketing following the UEFA League fiasco

Similar to the previous partnership between Societa Sportsiva Lazio and crypto exchange Binance, Binance has entered the NFT ticketing market for the 2022-2023 season.

Binance made it clear that NFT tickets could be used to solve scalping and fake tickets problems in an announcement sent out to Cointelegraph. Binance will provide access to events and use NFT-based tickets in a variety of uses, including match and store discounts, and personalized experiences.

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