Although the concept of the Metaverse is known since the 1980s it has only recently that hundreds of projects have appeared on the scene. We are seeing gamified worlds that have limited integration and engagement capabilities. The Metaverse is still an open concept for early adopters who can test it and enjoy the concept. We need to look beyond the current metaverse when we think about the future of engagement in Metaverse and bridge the digital and physical worlds. Let’s start by looking at the leaders who are building the next internet. It promises to be powerful for commerce and engagement as well as entertainment.
The Metaverse must be able to be used by users in order to succeed and become a common tool in everyday life. Metaverses are a fantastic idea for sci-fi and gaming. To make them a viable social and business tool, there must be some incentive or utility to keep users engaged. Web3-powered technology has a significant role to play in helping push forward with the concept and idea of the Metaverse thanks to blockchain technology, nonfungible tokens (NFTs), extended reality (XR), artificial-intelligence (AI) capabilities and plenty more. Metaverses that feature bespoke functionalities, speak to their customers and industry of choice and build new avenues of virtual engagement will find the most value in a metaverse-as-a-service (MaaS) offering. It will allow its users to create their own cities starting at A-Z. This will make it the foundation for the next internet.
Related: Sci-fi and blockchain reality? It is possible to build the OASIS ‘Ready Player One.
What is MaaS then? MaaS is a service model that allows brands to define their spaces as they wish. MaaS platforms allow others to create digital spaces that meet their unique needs. MaaS solutions are essential for the Metaverse’s success as a practical concept. Here’s why.
Each metaverse has its own requirements
Everybody has a vision or perspective about the metaverse. The users want to be able to shape the space into something that reflects their imaginations. It will be very different from a world that allows users to connect with their favorite visual or musical artists. Web3 is the common thread between the various metaverses. However, decentralization is used to ensure that each metaverse is unique and serves a different purpose. The Metaverse does not believe in a one-size-fits all approach. MaaS will allow for customization and is in the control of the creators. A metaverse dome for e-sports will be more dependent on team branding and tokenization. However, an entertainer might want to create an event space in which to hold virtual concerts.
Every metaverse is different, depending on their industry and the level of engagement they want to activate with end-users. As an additional layer of engagement, a metaverse allows brands to grow their fan base and create communities. The elements will be different and the branding will also have to change throughout the Metaverse. The more customizable the branding will need to be, the more brands will choose to increase their community engagement efforts in the Metaverse.
Related: Understanding the business imperatives in the Metaverse
This type of metaverse is not for everyone. Just as not everyone can code to create a website, Shopify and WordPress came along. These platforms provided the possibility of a solid foundation built by experts in technology and allowed for customization by end-users to suit branding and strategies. This is MaaS’s benefit.
With interoperability in view, building
Virtual environments allow users to interact with each other in real time, and are a place for people to build relationships and socialize. This is why users shouldn’t be restricted to one metaverse or community. They should be able interact with other metaverses and move their avatar around. Imagine switching browsers each time you visited a website. It all depends on the location. You probably wouldn’t. Interoperability is a way to ensure that any metaverse that’s been created won’t be isolated and that people from different metaverses can exchange their experiences and possessions. Each element must be interoperable, since each Web3-powered solution must work in every metaverse, whether it’s a token, avatar, NFT, or other digital assets.
Related: The Metaverse places the digital asset interoperability problem on steroids
Interoperability is key to connecting people and making the Metaverse more accessible. While borderless solutions are a common practice in other industries, the same principle must be applied to digital realms. Avatars in e-sports should be able travel to their favorite fashion brand’s Metaverse to make purchases.
Allowing users to build on top the physical world
The Metaverse should not be a substitute for the real world, but an additional layer of engagement that enhances real life experiences. The MaaS allows users to incorporate engagement layers into their physical world. A visitor could scan a QR code to enter a metaverse. This will allow them to continue browsing the host’s collection of NFTs. The Metaverse will remain a gamified world, where digitally there are only isolated spaces. MaaS will bridge between the digital and physical worlds by providing immersive experiences and an ongoing layer of engagement.
It is up to many people to help shape the metaverses as they emerge. MaaS will serve as a catalyst for creativity and the next step in the creation economy’s growth.
Related: The Metaverse will see a boom in the creator economy, but not under Big Tech.
Without those who began building upon the internet’s foundations in the 1980s when it was first launched, the internet would not have grown to what it is today. The foundation of the Metaverse’s development and future will be laid by early adopters. Mass adoption of Metaverse is possible only if MaaS allows users other than crypto-natives to create their own metaverses. This will pave the way for the next generation digital ecosystem.
This article is not intended to provide investment advice. Every trade and investment involves risk. Readers should do their research before making any decision.
These views, thoughts, and opinions are solely the author’s and do not necessarily reflect the views or opinions of Cointelegraph.
Sandra Helou heads Zilliqa’s Metaverse and NFTs. Sandra Helou is a multidisciplinary expert with deep knowledge that spans traditional and digital industries. She leads Zilliqa’s NFT and Metaverse projects in growth, partnerships and strategy. She has extensive global experience in Australia, Asia and Europe, as well as the Middle East, which allows her to deliver both on strategy and execution. Sandra is a Futurist and an action leader. She is passionate about enriching and innovating the creator economic, Web3 space, MetaFi/NFT and Web3.