McDonald’s China has released 188 nonfungible tokens on October 8th to mark its 31st year in China. The giveaway is dubbed “Big Mac Rubik’s Cube” and the NFTs will go to employees and customers.
The Big Mac Rubik’s Cube NFTs were based on the three-dimensional structure at McDonald’s China’s new headquarters. It was inaugurated with the launch the NFTs.
The NFTs are built using the Confluux public Blockchain and were created in partnership by Cocafe, a digital assets creation agency. This ensures that each work is unique, indivisible, and cannot be altered.
. @McDonalds launches the #bigmac Rubik’s cube #NFT collectible at #CONFLUX. This is the ultimate example of east meets west. #nftcollector pic.twitter.com/nj4xWY0Ltu
— Conflux Network Official (@Conflux_Network) October 8, 2021
Importantly, CITIC Group is a state-owned investment firm of the People’s Republic of China. This means that a majority stake in McDonald’s China is held by CITIC Group.
Cointelegraph reached McDonald’s China for comment but they did not respond immediately.
Related: Bitmain suspends shipment of Antminer crypto-mining rigs to China
The move by McDonald’s China to offer NFTs on the Chinese market seems to go against the authority’s intention to ban all crypto operations. Bitmain, a manufacturer of crypto mining equipment, was forced to cease shipping Antminer mining machines into China by the ban.
Huobi, a Chinese crypto exchange, has stopped customer registrations following the China ban. It will shut down all business operations by the end the year. Despite China’s resistance to the idea, the global crypto market continues to grow. Cointelegraph reports that Bitcoin (BTC), mining difficulty, has fully recovered since Chinese miners moved to safer jurisdictions.