Understanding the complexity of digital rights management (or DRM) requires first understanding the DRM challenges faced by current systems. Then, understand the opportunities and challenges presented by blockchain technology. Blockchain technology boasts transparency, data linkage, and immutability as the key characteristics that allow it to be used in trust systems.
Web 2.0 allows content creation and dissemination via a platform. This intermediary has, as any intermediary, developed business models to monetize the channels of content distribution, resulting metadata, and data. Digital content (movies, images, music, etc.) Digital content (movies, images, music, etc.) can easily be reproduced, and platforms provide economic moats as well as control mechanisms to access content using the complex n-tier design passwords, authentication authorization and usage metering.
This vulnerability has been exploited over time due to Web 2.0 technology, which was intended for information dissemination. Web 3.0 based on blockchain systems, challenges this model by fundamentally changing the platform characteristics of Web 2.0-enabled platforms, as all constructs of Web 3.0 revolve around decentralized (or in some cases quasi-decentralized), design-led models and enforce fundamental tenets of trade (of digital assets), trust (enforced by protocol, i.e., consensus models) and ownership (claim on the asset).
Web 3.0 is a fundamental shift in computer models. It decentralizes computer models. Storage and interconnection are wrapped with an incentive structure that encourages participation and engagement. The blockchain-powered network will ensure that dynamic market relationships and interactions are captured in a systematic and intelligent manner in a truly digitally-driven marketplace.
Related: How DeFi, NFTs and Web 3.0 are intertwined
We see new business models emerge as we create blockchain networks for industries. This has led many companies to rethink their business models, competition, and the market landscape. This co-creation requires openness and the possibility for participants to share data across nodes that support Web 3.0 infrastructure. This means that data, content, and other treasured memes are stored to reflect the digital community and peer culture that is integral to blockchain-based ecosystems.
These design and distribution principles will help you understand how “digital rights” are managed on the blockchain. There are no standards for access, identity, or interoperability. The blockchain system is fundamentally an electronic transaction system. It is secured by a distributed computer to ensure resiliency, efficiency and security. The constructs of wallet (private/public key structure), provide a claim framework for digital assets that are protected by the transaction system. DRM cannot be included in the safekeeping private keys and claims on assets. ERC-721 (NFT) and ERC-1155 offer a framework for non-fungible tokens (DRM), but it does not provide technological protection or systemic support centered on a single platform.
Digital assets and DRM: Rethinking DRM
Revisioning DRM means thinking beyond data access and content that can easily be copied or replicated. As design imperatives, we need to include the concepts of value, ownership, and claims. These design imperatives could be part of layer 1, which would be systemic or added to as a layer two application or decentralized autonomous organisation (DAO).
NFTs have revolutionized the creative world of art, culture and music. However, the nature of digital content, as well as the dangers of such, remain. The tokenized representation must be wrapped with enciphered validation and a validation process that is guaranteed by the blockchain. These tokenized representations are limited to one network, so it may be necessary to use bridges to move them with additional verification. This only addresses ownership or claims. This does not guarantee rights.
It is necessary to create a model that uses the digital ledger technology. This will include systems that consider digital rights to be an irrefutable claim, and that allow licensing and attribution for access as well as claims to tokenized representations. You can achieve this by creating an identity using an NFT token. The token will then be used with licensing and attribute that provide irrefutable claim access and access. This delegated the responsibility to the tokenized representation. This design would include a multitoken model, which would need to be combined for access and claims. For example, an identity token would have licensing and attribution as either asset classes or metadata. The NFTs would then be required to prove ownership, licensing, and create an attribution meta-model. To store, verify, and deliver content, the model would make use of the Web 3.0 economic system.
My noteworthy learnings with Decentralized Information Assets, (DIA)
I was interested in learning more about this industry by getting to know innovative teams who are working to solve some of the most difficult issues in the sector. Also, I was forced to think critically about digital rights management and how it can be integrated into the solution. After a lot research, I found DIA. It was a great place to work with a talented group of people who are focused on solving key problems such as providing market data using oracles.
Market data refers to the price of an instrument, such as a commodity, asset, or security. Trade-related data. This data includes market and asset class volatility, volume, and trade-specific data such as open, hi, low, close, volume (OHLCV). Other value-added data is also included, such as order book data (bid spread, aggregated market depth), etc. Pricing and valuation (reference data and traditional finance data such as first exchange rates and etc.). These market data are crucial in financial econometrics as well as applied finance.
This market data and aggregated information from different sources must be compatible with the Web 3.0 interaction models. They also have to follow decentralized Web 3.0 principles. This team helped me to understand the problems of efficient use of Oracles, with a focus of decentralized design and enterprise accessibility that highlighted DRM design structures.
The imperative was a tolling system that used a DIA-triggered token called Autonomous Right Token (or ART) to access a set aggregated or custom market data. This creates the infrastructure for a harmonized, interconnected data universe that further allows a tokenized NFT (via an ARTC) to include digital rights to market data as well as all the benefits of tokens in secondary markets. It also transfers the ART. The design makes it remarkable that NFTs are used to store, track, and enforce data rights. It also allows for fully decentralized lifecycle management for licenses, from creation through distribution to tracking and monetization. Although there are still many things to do, these creative solutions show the industry the creativity it needs to solve complex problems like the tokenized representation. Another great example is Twitter’s NFT authentication.
This article is not intended to provide investment advice. Every trade and investment involves risk. Readers should do their research before making any decision.
These views, thoughts, and opinions are solely the author’s and do not necessarily reflect the views or opinions of Cointelegraph.
Nitin Gaur, the director and founder of IBM Digital Asset Labs is responsible for developing industry standards and use cases. He also works towards making blockchain for enterprises a reality. Prior to that, he was the chief technology officer at IBM World Wire, as well as of IBM Mobile Payments, Enterprise Mobile Solutions and IBM Mobile Payments. He also founded IBM Blockchain Labs where he managed the establishment of the enterprise’s blockchain practice. Gaur is an IBM-distinguished engineer, and an IBM master inventor with an extensive patent portfolio. He is also the portfolio manager and research coordinator for Portal Asset Management, an investment fund that specializes in digital assets and DeFi strategies.