Monday saw the start of the TotalEnergies Africa Cup of Nations tournament, the largest African men’s football championship series. Binance, the first blockchain and crypto sponsor of the event, announced its official partnership in the Confederation of African Football.
Binance will promote CAF’s social media content through this sponsorship. This will include the Assist of the Day and Assist of the week, as well as Assist of the tournament. These content will include games from five Cameroon cities across six venues.
Veron Mosengo-Omba was the General Secretary of the CAF and said that he was delighted to welcome Binance to the AFCON tournament as an official sponsor. He also expressed optimism that the partnership will help “push African football up to a higher level.”
AFCON 2021 is the beginning of the African sports calendar. It will continue through February 6.
Binance’s partnership is part of a continuing campaign to provide financial services for Africans, who would otherwise have limited access to banks or other financial institutions. Binance claims that it has provided free crypto classes to over 541,000 Africans so far.
Emmanuel Babalola, Binance’s Director for Africa, stated that “football is the most loved sport in Africa.” He also said that the sponsorship would “corroborate” their mission to make crypto mainstream on the continent.